Tuesday, November 6, 2007

got milk? Avery and Josh sure do


Mavericks coach Avery Johnson and All-Star forward Josh Howard are the latest celebrities to join the Body By Milk National Milk Mustache campaign. The spots, long associated with the popular “got milk?” slogan, kicked off today with an ad unveiling on the American Airlines Center practice court.

“Hopefully, it can inspire kids all over the world to drink more milk and be more health conscious,” Johnson said.

Johnson and Howard are the latest in the long line of personalities sporting the iconic ’stache, including David Beckham, Beyonce Knowles, Carrie Underwood, Alex Rodriguez and Marvin Harrison. More than 250 celebrities/athletes have been featured since the campaign started in 1996.

Johnson is the first NBA coach to be featured in the National Milk Mustache “got milk?” campaign since Pat Riley appeared with Joe Torre and Jeff Fisher in 2000. Johnson and Howard are the first coach/player combo to be featured in a “got milk?” ad together.

Other NBA players that have been a part of the National Milk Mustache “got milk?” campaign include Vince Carter, Carmelo Anthony, Tracy McGrady, Jason Kidd, Pau Gasol, Kevin Garnett and Patrick Ewing.

The ad featuring Johnson, standing on a milk crate, and Howard hits newsstands this month in Sports Illustrated, ESPN The Magazine and Stack.

The ad reads: “Coaching my team to the top was a tall order. Good thing milk was my #1 pick. Some studies suggest the protein helps build muscle, plus teens who choose it instead of sugary drinks tend to be leaner. Like I tell my guys: If you want to keep breaking records, keep hitting the glass.”

Fans and milk drinkers across America can see the Johnson and Howard ad and watch behind-the-scenes footage from the shoot at http://www.bodybymilk.com/.

1 comment:

Aaron said...

hahaha. good stuff art. keep up the good work!